Athletic Dept Info/Trademark and Licensing Information

Trademark Licensing Program Overview

A trademark licensing program gives Easley High School control over its logos and marks, thereby ensuring the quality and consistency of all the school’s merchandise. It also enables Easley High School to generate revenue from the sale of merchandise bearing its logos and marks. The revenue is used to support and enhance many programs throughout the school. Outside of the school, the trademark licensing program creates a cooperative and positive working relationship with the manufacturers and retailers that work with Easley High School.

Anyone wishing to use the marks, logos, and symbols of the school MUST use a licensed vendor. If you are working with a vendor who would like to become licensed, please direct them to K12 Licensing to complete the application.

What is a trademark?

A trademark is any word mark, slogan, symbol, design, logo or combination of these elements, which identifies and distinguishes the goods or services of one party from others.

  • A design that could create a likelihood of consumer confusion due to similarity to the school’s trademarks may be an infringement of the Easley High School’s trademark rights.

Where does the royalty revenue come from?

  • The manufacturer of the product pays a royalty that is a percentage of the wholesale price. This royalty revenue gives Easley High School additional revenue to support school programs.

How does one know that a product is licensed?

  • Like the other associations and leagues (NCAA, NFL, NBA, etc.), the product will carry a distinct label and/or hang tag. It will identify the product as “Official NFHS High School Product.”

What if I find product without the hangtag?

  • If you find a product without the hangtag, please contact Gill Payne or Andrew Engel and let them know what kind of product it is and where you found it.

How do I get access to Easley High School marks and logos?

Permission must be obtained to use Easley High School marks and logos. Contact Gill Payne at (864) 397-3100 or for more information.


Athletic Director: Gill Payne
EASLEY, SC 29642